a gathering of perspectives that opens toward insight and action. 1
Endoxa is a consulting practice that helps organizations think clearly about AI and articulate that thinking in the forms that move work forward. Current engagements cluster around white-paper and grey-literature drafting, grant narratives and project development, ghostwriting and developmental editing, and advisory work on AI ethics and policy. Our work is—and will always be—bespoke, not bell-curved.
The practice is also preparing the ground for deeper work in AI safety, value alignment, and adversarial evaluation, with hands-on capability-building underway in evaluation, annotation, and constitutional analysis. The work engages substantively with the constantly evolving landscape of AI safety, ethics, policy, compliance, and organizational transformation.
The central insight of the practice: AI has made ordinary language a direct map of the computing interface — the surface on which technical systems are specified, governed, and accounted for.
Prose is now a programming language; it increasingly permeates and constitutes technical systems, operates as code, and determines AI system behaviour. Indeed in 2023, Andrej Karpathy (co-founder of OpenAI & former AI Director at Tesla) wrote, “The hottest new programming language is English.”
As such, what we offer is not box-ticking, not boilerplate, but careful thinking and execution with the words and language artefacts that control this revolutionary technology. That is the layer Endoxa operates on.
Endoxa's craft has four sources.
The first is over two decades of advanced training and research in philosophy — a discipline whose daily work is precisely the work just described: holding concepts steady, weighing counter-arguments, reading both deeply and with wide peripheral vision.
The second is interdisciplinary range. Philosophy at its best is not an island but a means of transit between them — a discipline whose value is not in any one terrain it claims to own, but in the fluency with which it can move from one to another, whether the work requires drawing on psychology, cognitive science, linguistics, economics, game theory, or the history of technology.
The third is hands-on engagement and deep research on the current state of AI capabilities, uses, emergent behaviours, and vulnerabilities in the deployment landscape. This activity is both an operating layer of the work and the objective of that work: put simply, we are constantly pressure-testing our own methods and offerings in the practice itself. This keeps our engagement grounded in what these systems actually do rather than what they are reported to do.
The fourth is the craft of narrative itself — the work of building prose that argues and moves at the same time. The name Endoxa gets at this directly. The term points to commonly held beliefs that circulate among us: beliefs that are not just ‘ideas’ but bound up with human perception, emotion, and desire. Any argument that hopes to land on a real audience must operate on story and structure, evidence and feeling. These are not separate for Endoxa; they are the same problem, handled together.
Doug Halls
Doug Halls (PhD, Philosophy) pairs decades of mastery in language and ideas with deep fluency in AI, allowing him to operate in a uniquely powerful way where technology meets wordcraft. He is a systems thinker by temperament and training, drawn to work that is both rigorous and elegant — and equally attuned to the sentence that lands, the phrase that moves. Over 20 years as an academic philosopher sharpened his ear for how arguments are built and where they break; years of writing for broader audiences taught him how to reach the heart as readily as the mind. He has broad and deep experience engaging with AI-powered startups, applying those instincts to AI ethics, operating doctrine, thought leadership, and the kind of marketing copy that persuades because it first resonates. When he is not being a dad to his two girls, he writes, researches, and translates between the human and the machine.
Selected Work
(forthcoming)
Selected Acknowledgments
(forthcoming)
1 Endoxa (ἔνδοξα) is a Greek word invented by Aristotle. It refers to the considered convictions of thoughtful people on a given question — the body of perspectives a careful inquiry has to take seriously before it can move forward. The word points at a gathering of perspectives: not consensus but the full landscape of answers that thoughtful people have offered. Serious inquiry begins with this gathering and moves somewhere new: to insight, clarity, and action. The practice takes its name and its method from that movement.